We use our data-driven Marketing Optimization Process (MOP) to recalibrate your marketing and e-commerce strategy to the dynamic environment and business goals. The MOP examines the customer’s journey through the funnel, across virtual and physical touchpoints. It helps identify where resources could provide more value, surfaces insights and opportunities with actionable takeaways to improve the effectiveness of your marketing.
Businesses need to build their marketing positioning strategies on clearly defined data and solidify their company identity, products, and services in a unique market space. Optimizing brand positioning is best performed with research and analytics that create degrees of certainty to enable businesses to move forward strategically.
Understanding the factors that influence profitability in your market, and using resulting data to drive marketing strategies, is the formula for creating a distinction amongst your competitors and successfully compete against market leaders.
Unlike marketing plans, marketing strategy is built for the longer term, but it can become obsolete if not realigned with the prevailing environment every few years. On average, brands waste about 26% of their budgets on unproductive marketing strategies and ineffectual channels. Reviewing and optimizing your strategy every few years can improve marketing outcomes significantly.
Salt Strategy uses a data-driven Marketing Optimization Process (MOP) to recalibrate marketing and e-commerce strategy to the dynamic environment and business goals. The MOP examines the customer's journey in the context of the new environment and competition across virtual and physical touchpoints. It helps identify where resources could provide more value, surface insights and opportunities with actionable takeaways to drive growth, improve metrics, ROI and long-term value.