Effective execution of strategy is often the biggest barrier to success. Implement your strategy with a managed process that guides and supports your internal team, creates clarity, improves collaboration, and reduces waste of scarce resources. Our approach delivers the desired outcomes on time, budget and at quality even under unexpected events.

Brand Identity development

Your brand identity is how your audience perceives you from how your brand looks, feels, speaks, and sounds. It dictates how you communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

Comprehensive brand identity includes your logo, colour palette, typography, style of imagery, tone and style of language, brand architecture and design system for all your touchpoints like signage, packaging, website, environment ambience, uniforms, and livery.

Salt Strategy can help you develop a comprehensive brand identity system from scratch or refresh your current brand identity. When your brand identity is applied consistently across all touchpoints, your brand becomes recognizable, familiar, and unique and trustworthy over time. 

E-Channel development

E-commerce was already growing at an incredible rate before, but that pandemic has put it on steroids. Not only are more people shopping online, but they are also buying more categories online, things they would typically buy in-store, like groceries. Fulfillment options have expanded too; more are choosing BOPIS (by-online-pick-up-in-store) or same-day deliveries. 

Before you develop your e-commerce channel, you need a sharp business model and strategy that covers your audience, product line, packaging, pricing, channel, fulfilment, shipping, returns and inventory management to customer service.  

Salt Strategy we use a unique e-commerce modelling and strategy matrix to develop a robust strategy that also guides the development of efficient e-commerce stores (websites) that convert more traffic to sales.

Strategic oversight

Developing a winning strategy is hard, but implementing it is even more challenging. Effective execution of a strategy is often the most significant barrier to success.

Salt Strategy can help bridge the gap between strategy and execution. We can onboard your internal teams and external partners, help them internalize the strategy, gain alignment, and create ownership.

Our process keeps your team engaged, fosters collaboration, guides the strategy's transition to action, monitors progress, and course-correct as required.