The market environment has changed.
Has your marketing strategy?
57% of leaders agree that it is important to review and realign marketing strategy every few years.**
Collaboration of Experts
The Marketing Optimization Process is deployed by a multidisciplinary team of experts in research, analytics, strategy, creative, digital and traditional media.
Be a trusted adviser to business and marketing leaders, and help them build stronger brands and generate significantly better returns on their marketing investment.
Salt Strategy helps marketers understand their customers, develop or refine their marketing strategy, messaging and targeting to achieve better business results across physical and digital channels. We use lean and agile research techniques and our data-driven Marketing Optimization Process (MOP) to systematically analyze your marketing effort to make evidence-based recommendations. We avoid bias and strive to be trusted advisors to our clients.
Principal Consultant, Marketing Research & Strategy
Aziz Memon is a career brand and omnichannel marketing professional. He has helped B2B, B2C, and D2C marketers in Canada and Asia understand and engage their customers, build brands, generate leads, build loyalty, and achieve revenue goals across channels.
As an advertising professional, he has worked in leadership roles with WPP, the world’s largest marketing services company in Canada and across Asia. As a marketer, he has grappled with the dynamic challenges facing CMOs today.
Aziz has worked with diverse business sectors like Finance, Packaged goods (CPG), Retail, Hospitality, Real Estate, Automotive, Tourism, Healthcare, Not-for-Profit and Government services.
Aziz also co-founded Vebsto.com during the pandemic to help businesses plan and build an efficient e-commerce channel. Aziz is a certified management consultant and an adjunct professor of Business at the University of Guelph-Humber. He aspires to storm the stand-up comedy scene someday.
CLIENTS WE LEARNED FROM
Find the truth. Act on it.™