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WHAT IS IT? Ansoff matrix, also called product/market expansion grid, is a marketing planning model that helps a business determine its product and market strategy...
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Most business owners are focused on building a business and not a brand. This myopic view of selling products/services and making profits rather than building..
BCG Matrix WHAT IS IT? Boston Consulting Group's growth-share matrix, popularly known as BCG matrix, is designed to help companies in portfolio management. This four-celled..
Porter’s 5 forces model helps analyze an industry by understanding the attractiveness, profitability and intensity of competition in the industry. WHAT IT IS While every..
I think #DonaldTrump is the greatest #marketer that has ever lived. And I bet this isn’t the first time you’ve heard of his marketing prowess...
A touchpoint is any contact or interaction that a customer has with your product or service that might change how they feel about it. These..
Effectiveness in marketing is simply the ability to prove that marketing has delivered on its stated objectives. Different brands respond differently to the same strategy..
John Wanamaker, a 19th century American Merchant and political figure once famously said: “Half the money I spend on advertising is wasted; the trouble is,..
A CEO walks into a CMO’s office. CEO: Is our marketing working? CMO: What?! Yes, business is good, we are growing, and all the KPIs..
In 1898, E. St. Elmo Lewis, the American advertising and sales pioneer, developed a model using the latest scientific management insights. Commonly referred to as..
If you thought that only niche, high-value, big-ticket or premium brands could provide customized and personalized experiences, you would be wrong. In fact, during the..
M2M is a more straightforward explanation of another industry buzz term, ‘The Internet of Things’ (IoT). I am not a techie, and I won’t pretend..
In case you missed it, here is pioneering interactive personalized advertising campaign by British Airways (BA) The British Airways (BA) Home Advantage TV commercial was created..
Originally published in the June 26th issue of Marketing Magnified, the journal the CMO Council Consumers are much wealthier today, if measured by how much..