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Our Blog

Our latest insights, tips and best practices.

Porter’s Five Forces: Strategy Framework Explainer

June 14, 2021

Category: Strategy

by: webmanager

Porter’s 5 forces model helps analyze an industry by understanding the attractiveness, profitability and intensity of competition in the industry.  WHAT IT IS While every..

What we can learn from the world’s greatest marketer.

February 26, 2021

Category: Uncategorized

by: webmanager

I think #DonaldTrump is the greatest #marketer that has ever lived. And I bet this isn’t the first time you’ve heard of his marketing prowess...

Are your marketing touchpoints delivering the desired customer experience?

February 26, 2021

Category: Uncategorized

by: webmanager

A touchpoint is any contact or interaction that a customer has with your product or service that might change how they feel about it. These..

Eight golden rules for improving Marketing Effectiveness.

February 26, 2021

Category: Uncategorized

by: webmanager

Effectiveness in marketing is simply the ability to prove that marketing has delivered on its stated objectives. Different brands respond differently to the same strategy..

Are your marketing decisions accurately informed by your marketing attribution model?

February 26, 2021

Category: Uncategorized

by: webmanager

John Wanamaker, a 19th century American Merchant and political figure once famously said: “Half the money I spend on advertising is wasted; the trouble is,..

How to improve Marketing Effectiveness with a Marketing Audit

February 26, 2021

Category: Uncategorized

by: webmanager

A CEO walks into a CMO’s office. CEO: Is our marketing working? CMO: What?! Yes, business is good, we are growing, and all the KPIs..

The New Marketing Funnel.

February 26, 2021

Category: Uncategorized

by: webmanager

In 1898, E. St. Elmo Lewis, the American advertising and sales pioneer, developed a model using the latest scientific management insights. Commonly referred to as..

Omnipresent brands can benefit from customized marketing too.

February 26, 2021

Category: Uncategorized

by: webmanager

If you thought that only niche, high-value, big-ticket or premium brands could provide customized and personalized experiences, you would be wrong. In fact, during the..

What the fudge is machine-to-machine (M2M) technology?

February 26, 2021

Category: Uncategorized

by: webmanager

M2M is a more straightforward explanation of another industry buzz term, ‘The Internet of Things’ (IoT). I am not a techie, and I won’t pretend..

Here’s proof that Personalized Advertising works.

February 26, 2021

Category: Uncategorized

by: webmanager

In case you missed it, here is pioneering interactive personalized advertising campaign by British Airways (BA) The British Airways (BA) Home Advantage TV commercial was created..

The customer is the brand. ‘Me’ is the new paradigm of marketing.

February 26, 2021

Category: Uncategorized

by: webmanager

Originally published in the June 26th issue of Marketing Magnified, the journal the CMO Council Consumers are much wealthier today, if measured by how much..