Who we are

Salt Strategy is marketing research and strategy consultancy. We help marketers understand their customers, develop or refine their marketing strategy, messaging and targeting to achieve better business results across physical and digital channels.
We use lean and agile, and iterative research and development processes like our data-driven Marketing Optimization Process (MOP). MOP systematically analyzes the environment, competition, and your marketing effort to make evidence-based recommendations. We point the brand in the right strategic direction for growth and provide oversight to your internal and external partners to effectively transition the strategy to action.
At Salt, we avoid bias and strive to be trusted advisors to our clients. Find the truth. Act on it™


Be a trusted adviser to business and marketing leaders and help them build stronger brands and generate significantly better returns on their marketing investment.


Bring measurable and enduring marketing value to our clients.


  • Leave no stone unturned in seeking the truth.
  • Express the truth regardless of consequence.
  • Make objective and unbiased recommendations.
  • Never present hypotheses and opinions as facts.
  • Acknowledge what we don't know.
  • Measure our success by the success of our clients.
  • Protect the client's information and intellectual property. 
  • Be the catalyst for positive change.
  • Strive to deliver more value than promised.
  • Take a long-term view of our relationships.