Who we are
Salt Strategy is marketing research and strategy consultancy. We help marketers understand their customers, develop or refine their marketing strategy, messaging and targeting to achieve better business results across physical and digital channels.
We use lean and agile, and iterative research and development processes like our data-driven Marketing Optimization Process (MOP). MOP systematically analyzes the environment, competition, and your marketing effort to make evidence-based recommendations. We point the brand in the right strategic direction for growth and provide oversight to your internal and external partners to effectively transition the strategy to action.
At Salt, we avoid bias and strive to be trusted advisors to our clients. Find the truth. Act on it™