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Are your marketing touchpoints delivering the desired customer experience?

Are your marketing touchpoints delivering the desired customer experience?

A touchpoint is any contact or interaction that a customer has with your product or service that might change how they feel about it.

These critical interactions within the customer journey can positively or negatively change the way customers perceive a brand, product, business, or service. They can create interest, inform, educate, impress, persuade, invite, help, delight or annoy the prospect or the customer.

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