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Omnipresent brands can benefit from customized marketing too.

If you thought that only niche, high-value, big-ticket or premium brands could provide customized and personalized experiences, you would be wrong. In fact, during the summer of 2013 and 2014, Coca-Cola, the world’s largest beverage company, rolled out  ‘Share a Coke,’ a customized marketing campaign in 70 countries, including the USA and Canada. Who would have thought that a ubiquitous brand such as Coke could customize their marketing? (more…)