The New Marketing Funnel.

The New Marketing Funnel.

In 1898, E. St. Elmo Lewis, the American advertising and sales pioneer, developed a model using the latest scientific management insights. Commonly referred to as the AIDA-model, it was a theoretical map of the customer journey from the time a brand attracted consumer attention to the point of action or purchase. The AIDA acronym stands for Awareness, Interest, Desire, and Action.
We take it for granted now, but this method of defining the customer experience and segmenting sales and marketing efforts was radical for its time and is still well-known to this day. It remains the foundation of the present-day marketing funnel. (more…)