Unlike the scientific process, repeating a marketing experiment does not guarantee a similar outcome. Evolving trends and behaviours misalign marketing strategy making it less effective. We can inform your new strategy or optimize your existing marketing strategy for the new environment to improve metrics like sales, leads, traffic, churn, cost of acquisition and brand measures across channels.
We believe that brilliant results come from working with smart processes, which is why we use systematic, agile and iterative development processes for the research and strategy work we do for our clients.
Find the truth. Act on it ™
"We have had the pleasure of work with Aziz for the past several months in shaping our corporate and marketing strategy. He has brought clarity, vision and professionalism to our group and has helped us establish a platform for the next stage of our company's growth. He has done a terrific job in understanding our needs and translating our objectives in a coherent and productive fashion."
"I met Aziz in his capacity as President, also in charge of Strategy at BYU. Working with Aziz, it was evident his strategy proposals for our adhesives categories were founded on solid and vetted insights. Aziz was always very professional, warm, and it's indeed been a pleasure working with him."
" I had the great pleasure of working with Aziz during the discovery process for e new strategy we were developing. His guidance was exemplary - comprehensive, flexible and packed with insight."
"Having worked with Aziz, I have found him to be a valued strategic marketing resource who is very passionate about his craft. He is continually seeking out ways to add value to the customer experience and searching for innovative ideas for a brand to attract and retain customers throughout the purchase cycle process. He is an authentic, outgoing and thoughtful person who is always a pleasure to work with. "
"…gave me solutions to problems I did not even know I had! That's what working with Aziz is like; he's always four steps ahead (if not more). His exceptional abilities bring a robust nature to an organization's strategic plan. Aziz truly takes a 360 view to ensure that all elements are looked at, addressed, and accounted for.
"Aziz almost immediately became part of our team and owned the project as if it was his own. Aziz read where each of the stakeholder were coming from and in a seamless manner catered to that. I have every reason to recommend Aziz to our friends and keep him the hell away from anyone who wants to compete! His contribution exceeded my high expectations"
"Aziz has worked with us over the last couple of months, to refine and focus our corporate marketing strategy. He was very professional and took the time to understand our business, our objectives and develop a comprehensive plan for us. Aziz's experience and expertise were essential to us identifying a path to growing our business while improving our brand identity and recognition."
“…We consider Aziz an ongoing and integral strategic contributor to our many business units. We recommend Aziz to anyone needing senior strategic marketing and business partner to enthusiastically drive their business forward.”
"Aziz is a strategic powerhouse. Questioning, pushing forward, challenging assumptions - Aziz drives projects to the finish line with intelligence, thoughtful research and insights. A formidable "one-man army," he's also an enjoyable and collaborative team builder. And one of the most gracious, caring people you'll ever have the pleasure of meeting.."
"On rare occasions, he is not an easy man to deal with, but you have to respect him for his views which are always well thought out and passionately presented. We've had our moments but, overall, I'd rather work with the Aziz Memon I know than a mere "yes" man."
"Aziz is one of the very best marketing and PR professionals I have ever encountered. He was both creative as well as respectful for our ideas. He was great at executing our ideas, particularly under short notice. He was also extremely sensitive to budgetary concerns, and went out of his way to demonstrate how we could get more for our money. I highly recommend Aziz."
"Aziz is a dedicated professional who always goes above and beyond the call of duty as he did when he took on the marketing responsibilities at Tamweel. His interpersonal and communication skills coupled with his ability to motivate and guide his team were key to successfully achieving business goals."
"Aziz is strategically thoughtful and creatively oriented. We worked together to help launch the healthcare unit of Bates PanGulf and on several business development initiatives thereafter. Aziz takes his role and responsibilities seriously, works collaboratively and adds value at every turn."
“…One quality that stands out: his ability to drill down very quickly to the core strategic issue at hand and come up with solutions. A fantastic addition to any brainstorming and problem-solving environment… “
“…Aziz is a highly committed and widely experienced marketing professional. He brings a clear strategic focus to his role as a senior consultant and client adviser - ensuring the most effective and high impact solutions…”
“…We have worked together on a number of integrated projects, both on and offline in Abu Dhabi and Qatar. Aziz has been able to apply his knowledge and experience across diverse industries, and client environments…”
“In helping a client of ours select an advertising/marketing agency in Abu Dhabi, Aziz was a significant and determining factor. Having been a director of marketing on the client side for many years, I knew that an agency, no matter what their reputation, was only as good as the leader on the account. During our due diligence, Aziz demonstrated the attributes that augured well for a good relationship and his expertise and commitment to our client following the Bates appointment justified our recommendation.”
“… His attitude was to ensure the best possible solution to client communication and business problems, not force through a personal agenda ever. He was a great champion of all marketing communication discipline...”
"Aziz and Salt Strategy have proven to be collaborative and highly effective in supporting our market research needs. Aziz has been timely and thorough in assessing our objectives, activating lean and agile research techniques to better understand consumer needs and preferences. Aziz customized a research plan to optimize our budget and work within our company's unique process framework. Aziz's insight, experience and partnership were instrumental to the successful completion of our projects"
WHAT IS IT? Ansoff matrix, also called product/market expansion grid, is a marketing planning model that helps a business determine its product and market strategy...
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Most business owners are focused on building a business and not a brand. This myopic view of selling products/services and making profits rather than building..