Use lean and agile research techniques to inform iterative development of a product, marketing strategy or creative messaging, and get to market faster and with greater confidence.



Develop effective segmentation, brand and omnichannel marketing strategies based on data, insights, competitive intelligence, environment analysis, and a deep understanding of the ideal customers.



Optimize your marketing strategy to the dynamic environment with our data-driven Marketing Optimization Process (MOP) and improve metrics across all physical and virtual touchpoints and channels.



Implement your marketing strategy with a managed process that guides your internal team, improves collaboration, and reduces waste of resources to deliver on the objectives effectively.

Find the truth.

Act on it. ™

The process is everything

Unlike the scientific process, repeating a marketing experiment does not guarantee a similar outcome. Evolving trends and behaviours misalign marketing strategy making it less effective. We can inform your new strategy or optimize your existing marketing strategy for the new environment to improve metrics like sales, leads, traffic, churn, cost of acquisition and brand measures across channels. ​

We believe that brilliant results come from working with smart processes, which is why we use systematic, agile and iterative development processes for the research and strategy work we do for our clients.

  • Our Marketing Optimization Process (MOP) uses evidence to systematically examine the customer's journey across all touchpoints in the context of the new environment. It realigns the strategy, helps refocus resources to provide more value, surface insights, and opportunities with actionable takeaways to improve your marketing effectiveness.
  • Our E-commerce Business Model and Strategy Matrix* is a strategic template for developing new or refining existing e-commerce business strategy.

Find the truth. Act on it ™



Featured Blogs

What is Performance Marketing? Here’s a 2-minute strategy refresher.

August 4, 2021

Category: Strategy Frameworks

by: webmanager

[video width="1920" height="1080" mp4="https://saltstrategy.com/wp-content/uploads/2021/08/Performance_marketing_video.mp4"][/video]

Ansoff Matrix

July 13, 2021

Category: Strategy

by: webmanager

WHAT IS IT? Ansoff matrix, also called product/market expansion grid, is a marketing planning model that helps a business determine its product and market strategy...

What is Growth Marketing?

July 6, 2021

Category: Strategy

by: webmanager

[video width="1920" height="1080" mp4="https://saltstrategy.com/wp-content/uploads/2021/07/WHAT-IS-GROWTH-MARKETING-1.mp4"][/video]